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1.
Journal of Marketing and Management ; 13(2):2026/10/01 00:00:00.000, 2022.
Article in English | ProQuest Central | ID: covidwho-2237312

ABSTRACT

The outbreak of covid 19 has negatively impacted the hospitality industry for over one year. Many hotels were prompted to come up with various strategies to counter the effect of coronavirus pandemic on hotel operations, including proactive services to guests, access to information, and financial management. This study aims to study the effects of a new sense of security, AI smart room assistant, digital labour as first-line defense, and rethinking reward systems on hotel management post-covid-19. In this paper, the implemented research methodology involved a primary quantitative research design that used an online questionnaire survey to collect data from respondents that have stayed in hotels for the past 6 months between the age of 18-44. A Non-probability sampling technique was used to recruit participants in the study. Data analysis was conducted using IBM SPSS Statistics V26 forms of software. The results and findings of the study indicate that there is a significant positive relationship between the digital labour as a first-line defence and rethinking reward system toward hotel management post-pandemic. While the hypothesis of existence of a significant positive relationship between a new sense of security and AI smart voice assistants toward hotel management post-pandemic was rejected by the findings of this research.

2.
Journal of Marketing and Management ; 13(2):27-42, 2022.
Article in English | ProQuest Central | ID: covidwho-2233628

ABSTRACT

Due to the covid-19s global spread, companies have been obliged to set up or adopt remote work arrangements. However, business managers are not certain that how these new arrangements would effect on employees' job satisfaction and performance. This quantitative study examines the relationship between work motivation, work environment, and work engagement toward job satisfaction of academicians including lecturers and educators who work from home during covid-19 in the higher education sector in Malaysia by implementing Herzbergs two-factor theory as the main theory for this paper. The study applied deductive reasoning and the philosophy ofpositivism to assess the impact of variables on employees' job satisfaction. simple random sampling with 382 respondents was utilized in his study to ensure that every academician in the higher education field that teaches online during the epidemic in Malaysia had the same opportunity. 230 trustable responses were analysed in SPSS. The results showed that, work motivation and work engagement have a significant positive environment and job satisfaction among academicians who work from home during covid-19 in the higher education sector in Malaysia

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